OUR DAILY MEDS by Melody Petersen

How the Pharmaceutical Companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs.
www.ourdailymedsbook.com

In Our Daily Meds, Melody Petersen connects the dots to show for the first time how corporate salesmanship has triupmphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life.

In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines, selling dangerous medicines as if they were Coca Cola or Cadillacs..

They pitch drugs with video games and soft cuddly toys for children, publicize them in churches and subways, at NASCAR races and state fairs.

They've become experts at promoting fear of disease, just so they can sell us hope.

No question...drugs can save lives. But the relentless marketing that has enriched corporative executives and sent stock prices soaring has come with frightening hidden costs.

Prescription pills taken as directed by physcians are estimated to kill one American every five minutes. And that figure doesn't reflect the damage done as the overmedicated take to the roads.